Market Research Tips

  • Construct a potential customer profile – who will buy our product?
  • Make sure the target group fits the above profile.
  • Be very clear about your objectives.
  • Decide how many people will be involved (Aim for a large sample as a small sample has less meaning).
  • Decide on the type of data you want to collect.
  • Provide a section for qualitative research questions.
  • Watch for unsolicited feedback i.e. details provided without having asked for them. This can be very valuable information.
  • Record interviews or groups so you can review and analyze the discussions later.
  • Don’t ignore criticism – constructive criticism is like gold dust in market research.
  • Make sure you are neutral and not leading the questions.
  • Get an expert to design (and undertake) the survey.
  • Put yourself in your customers shoes when writing your questions.
  • Keep your mind open to any potential new opportunities.
  • Thank everyone who took the time to complete your survey or helped with your research.