Essential Sales Tips

  • Try to get inside the head of your ‘perfect’ customer. Figure out what they want and go about providing it.
  • Where possible, try and visit your top customers. It helps when trying to build a relationship.
  • Listen more than you speak. This feedback can be invaluable but make sure to act on it.
  • Offer FREE samples or a free trial period for your product. This ‘loss leader’ will hopefully get you in the door.
  • Drive traffic to your website. Once they land on the site you must ‘up-sell’ and ‘cross-sell’ with other offerings.
  • Make sure that your website looks great, is easy to navigate and VERY easy to pay. Keep the content fresh and current with blogs and articles.
  • Get the most out of your social media. Remember, education is the objective not selling. Build relationships!
  • Make sure to respond to customers as quickly as possible. Let them know when to expect their product/service or quote.
  • As a startup make sure to take any work that comes your way. It may not always be profitable but you never know where it may lead.
  • Try to think beyond the initial first sale. Recurring income is afr more valuable . However, this will take time.
  • It is important that you look the part so dress to impress. Always look smart, clean and professional.
  • Get out and network. Visit events, courses and trade shows in your area. Remember to bring plenty of business cards.
  • Try to reward your loyal customers. Look at giving discounts for bulk buying or early payment. Would a loyalty card work in your business?
  • Make a video. Keep it short, snappy, entertaining and to the point. You never know, it might go viral.
  • Build your sales knowledge through books and courses. Checkout our shop for some great reads!
  • Don’t be afraid to ask for business. The worst people can say is no.
  • My favorite – under promise and over deliver!