Essential Sales Tips
- Try to get inside the head of your ‘perfect’ customer. Figure out what they want and go about providing it.
- Where possible, try and visit your top customers. It helps when trying to build a relationship.
- Listen more than you speak. This feedback can be invaluable but make sure to act on it.
- Offer FREE samples or a free trial period for your product. This ‘loss leader’ will hopefully get you in the door.
- Drive traffic to your website. Once they land on the site you must ‘up-sell’ and ‘cross-sell’ with other offerings.
- Make sure that your website looks great, is easy to navigate and VERY easy to pay. Keep the content fresh and current with blogs and articles.
- Get the most out of your social media. Remember, education is the objective not selling. Build relationships!
- Make sure to respond to customers as quickly as possible. Let them know when to expect their product/service or quote.
- As a startup make sure to take any work that comes your way. It may not always be profitable but you never know where it may lead.
- Try to think beyond the initial first sale. Recurring income is afr more valuable . However, this will take time.
- It is important that you look the part so dress to impress. Always look smart, clean and professional.
- Get out and network. Visit events, courses and trade shows in your area. Remember to bring plenty of business cards.
- Try to reward your loyal customers. Look at giving discounts for bulk buying or early payment. Would a loyalty card work in your business?
- Make a video. Keep it short, snappy, entertaining and to the point. You never know, it might go viral.
- Build your sales knowledge through books and courses. Checkout our shop for some great reads!
- Don’t be afraid to ask for business. The worst people can say is no.
- My favorite – under promise and over deliver!
